Dr. Stephen L. France is an Associate Professor of Business Quantitative Analysis at Mississippi State University. He received a BSc in Computer Science from the University of Durham, an MSc in Statistics and Management Science from the University of the West of England, and a PhD in Quantitative Marketing and Supply Chain Management from Rutgers University. His areas of research include marketing analytics and research methodology, multidimensional scaling, dimensionality reduction, information visualization, and document clustering. He is a methodologist who works at the boundaries of marketing, psychometrics, applied statistics, and data mining. He integrates knowledge from all of these areas in order to make sense of complex marketing data and to find solutions to real world problems found in industry. His research has been published in a broad range of business and methodological journals including Marketing Science, Journal of the Academy of Marketing Science, Decision Support Systems, Journal of Business Research, and IEEE Transactions in Knowledge and Data Engineering. He is a member of INFORMS, the Classification Society, and the American Marketing Association (AMA).
